Playoffs on NBA Lane: With a championship crown at the end of the road, everybody is showing up and showing out on the biggest stage.
• LOGOMAN CLOUD – We’re immediately greeted by the Logoman cloud from our launch film “WELCOME TO NBA LANE”
• THE HOOP BUS & OUR HERO FAN “SAM” ARE BACK – Countless neighborhood residents, including Sam from “welcome to NBA lane”, “MLK day on NBA lane”, and “family dinner on NBA lane”, ride NBA lane’s iconic vehicle – the hoop bus – to the arena
• NEIGHBORHOOD HOMES, COURTS, AND MURALS – From above, viewers will notice NBA lane neighborhood homes from previous films, rooftop basketball courts, and murals of the league’s international players and Kobe Bryant from previous films
• NBA75 BLIMP – Flying high over NBA lane arena is a blimp, a nod to the 2016 Larry O’Brien trophy being delivered to Cleveland by blimp
• NBA LANE ARENA SHAPE – The neighborhood’s own mecca takes design cues from classic NBA stadiums and features a basketball-shaped dome
• MULTI-GENERATIONAL/INTERNATIONAL PRESS ROW – Malika Andrews represents the latest class of star NBA broadcasters, followed by NBA icon Marv Albert who’s seated next to famous French NBA commentator Xavier Vaution
• JERSEYS ON FANS – Our cast dons jerseys of every current NBA team, nodding to the massive pull of the playoffs from all basketball fans
• ICONIC PLAYOFF MOMENTS – Before resetting the clock for the playoffs, we see the shot clock tick through iconic NBA Playoffs timestamps through history: 8.9 (Reggie Miller’s eight points), 6.6 (Michael Jordan’s “Last Shot”), 0.4 (Derek Fisher’s Buzzer Beater); the shot clock also reads “75” for the Anniversary Season
• EVERY SECOND COUNTS — “Inside the NBA” host Ernie Johnson says “Every Second Counts” before cutting to Damian Lillard, referencing his famous 37-foot “Dame Time” buzzer-beater against OKC, sending the Trail Blazers to the second round of the 2019 Playoffs
Get a behind-the-scenes look as ‘NBA Lane’ gets ready for the start of the #NBAPlayoffs.
• RESERVED PARKING SPOTS — A car pulls up to a spot “Reserved Reigning Champ” with the license plate “Fr34k” (Giannis Antetokounmpo). The adjacent spots are reserved for “Iceman” (George Gervin) and “The Answer” (Allen Iverson)
• HAKEEM’S BROOM – Coming off of Clyde, we see a bobblehead featuring his Phi-Slamma-Jamma Brother and Rockets teammate Hakeem Olajuwon holding a broom, referencing the Rockets sweep of the Orlando Magic in the 1995 NBA Finals
• “QUADRUPLE-DOUBLE BUCKET” – David Robinson holds a popcorn bucket that says “Quadruple-Double”, referencing his quadruple-double in 1994 while telling us “EVERY BUCKET COUNTS”
• MARK PHILLIPS’S POST/FEED — A nod to the die-hard fans that are a part of the NBA’s online community featuring @SUPREMEDREAMS_1 tweeting “A second on the floor is FOREVER on the feed”
• “JUST GET THE W” – Breanna Stewart nods to the WNBA while giving some sage advice as a two-time WNBA champion
• HAND-DRAWN SIGNS & HEAD CUTOUTS – Throughout the crowd, viewers will notice a few funny signs and famous faces of NBA legends, including Dwyane Wade, Hakeem Olajuwon and Scottie Pippen cutouts and a sign that reads “Layups Are Never Ending”
• “NO PLACE LIKE HOME” + SAC-TOWN COWBELLS — Fans near Chris Webber ring cowbells, a nod to the deafening crowd noise in Sacramento in the early 2000’s
• “I LOVE THIS GAME” — Nod to the famed tagline from 1990’s, early 00’s being passed down as a timeless statement for the next generation of hoop fans